Dried jerky stripsChicken jerky
Golden chicken jerky with a visible, fibrous strip format. A considered starting point for dog-treat assortments, with recipe, piece size and retail presentation reviewed together.
Explore the product briefmesete / Food & everyday rewards
A little more
in every day
Pet food and treats for the small moments that make a shared routine.
Catalogue-led formats for pet brands, retailers and importers. Start with a product, then shape the recipe, sample and retail pack around your market.
01 / A mesete point of view
More than a product
A place in the day
A pause on the path. A familiar bowl. A cat coming a little closer. We begin with the ordinary moments, then bring care to the product details behind them.
For your range, that means a clear format, a recipe you can review and a pack that makes sense on the shelf. Familiar enough for the everyday, considered enough for your brand.
02 / Choose a starting point
Six formats
Different kinds of everyday
Compare dog and cat references, or explore a freeze-dried format with the intended pet defined in the recipe brief. Final formulation, feeding role and pack are reviewed for your destination.
6 product references
Dried jerky strips
Small cut chicken bitesChicken reward bites
A small, cut-piece chicken format for a dog-reward assortment. Start with the visible cube reference, then agree piece weight, texture, recipe and packaging for your channel.
Explore the product brief
Textured shaped chewToothbrush-shaped chews
An olive-green, toothbrush-shaped chew reference with rounded nubs and moulded grip details. Explore the format, then review formulation, firmness and sizing for the intended dog range.
Explore the product brief
Lickable squeeze sachetCreamy cat treats
A lickable cat-treat format in a slim squeeze sachet. Build a clear private-label brief around recipe, consistency, opening and retail pack, with mesete styling that keeps the shared moment in view.
Explore the product brief
Chicken chunks in liquidChicken wet cat food
A wet cat-food reference with visible chicken pieces in a light liquid. Review the recipe, solids-to-liquid balance and intended nutritional role alongside the proposed can or other suitable pack.
Explore the product brief
Freeze-dried cube referenceFreeze-dried chicken pieces
Pale, porous chicken cubes from the freeze-dried catalogue range. A texture-led development reference for buyers who want to define the recipe, intended pet and feeding role before shaping the retail pack.
Explore the product briefAnother format may fit your brief
Choose another pet reference or show the full collection.
03 / The small moments matter
A little closer
A little more familiar
The best range stories are easy to recognise. A treat offered after a walk. A lickable sachet at home. A wet-food format beside the bowl.
Choose the moment your brand wants to belong to. We will help turn that direction into a specific product, sample and packaging discussion.
Shape the range storyAI-styled application and mesete packaging concepts · Final product and feeding instructions by approved recipe
04 / Behind a good first impression
The food, the pack
The details between
Define the recipe
Intended pet, life stage and feeding role first. Review the full ingredient declaration and analytical values for the selected formulation.
Review the sample
Compare appearance, texture and unit size with process, batch and shelf-life information. Keep the product and packed sample linked to one specification.
Make the pack clear
Agree the retail unit, net weight, artwork, feeding and storage information, destination requirements and case configuration before confirming the order.
05 / Let the material do some of the talking
One brand
Distinct product characters
Quiet typography, a clear food reference and restrained colour give the collection a shared identity. Product and packaging minimums, print methods and recipe work are confirmed separately.
Discuss private-label packaging
The next useful conversation
Start with the format
Build the brief together
Tell us the product reference, destination, intended pet, retail pack and expected volume. Recipe, sample costs, minimums and timing are confirmed against that brief.