A defined surface pattern
The reference has moulded nubs, oval grip panels and a double-ended profile. Review the dimensions, piece weight, finish and repeatability against the physical sample. The shape itself is not proof of dental performance.
AI-styled photos and mesete pack concepts based on catalogue references. Final recipe, appearance, fill and artwork are confirmed on the approved sample.
mesete / Food & everyday rewards
MS-PF-103
Toothbrush-shaped chews
An olive-green, toothbrush-shaped chew reference with rounded nubs and moulded grip details. Explore the format, then review formulation, firmness and sizing for the intended dog range.
- Food format
- Textured shaped chew
- Pet reference
- Dogs, subject to size review
- Catalogue identity
- Formula to be defined
- Supply discussion
- Wholesale & recipe-led private label
Share your destination and retail unit. Formulation, pack weight, documents, minimums and timing are reviewed for the selected brief.
01 / Product character
Shape gives it character
The specification gives it meaning
The distinctive brush profile brings a recognisable shape to a dog-chew collection. Rounded surface details and a narrow centre create a clear product identity without needing a crowded pack. For wholesale buyers, the important work follows the first impression: choose the intended dog size, assess the chew itself and establish the recipe and instructions that support the retail offer.
Firmness before assumptions
Colour does not identify the recipe or flavour. Confirm ingredients, additives, firmness and the intended dog-size range, with appropriate use and supervision instructions for the selected product.
A clear claim boundary
Dental positioning needs evidence for the exact recipe and product. If supporting data are not available, keep the description focused on the visible shaped-chew format and its approved feeding instructions.
02 / In the everyday
A slower moment at home
An owner and a waiting dog place the chew in a calm, supervised home routine. The scene is a styling reference; final size selection and use instructions need to match the actual product.
03 / From reference to your specification
The brief behind
the product
Keep the food, process and retail pack connected to the same model and recipe. Request the current information your buying team needs to compare and approve.
- mesete reference
- MS-PF-103
- Food format
- Textured shaped chew
- Pet reference
- Dogs, subject to size review
- Full recipe & analysis
- Confirmed against the selected formulation and destination
- Feeding role & instructions
- Defined from recipe, intended pet and label review
- Net weight & case
- Agreed with the chosen retail pack
- Order terms
- MOQ, sample costs, price and timing by quotation
The recipe
Request ingredients, additives, analytical values, intended species, dog-size and life-stage limits, and the recommended use instructions.
The product & process
Review mould dimensions, piece weight, firmness specification, process controls and relevant microbiological and batch records.
The retail pack
Agree pack count or net weight, protection of the moulded shape in transit, barrier requirements, use instructions and lot/date coding.
04 / A little more clarity
Before the
next conversation
Can we claim plaque or tartar reduction?
Only after reviewing evidence relevant to the exact product and the target-market wording. No dental efficacy, approval seal or quantified performance is established by the catalogue photograph.
Can we develop our own retail presentation?
Share the model, artwork, pack format and intended channel. Product recipe, packaging structure, print method, minimums and sample approval are reviewed separately; pictured mesete packs are design concepts.
What information should we review before ordering?
Ask for the selected recipe and ingredient declaration, analytical values, process and batch information, shelf-life basis, feeding and storage instructions, and documents relevant to the destination. Confirm what is available for the actual product and facility.
What are the MOQ, price and lead time?
Send your destination, intended pet and use, pack specification and expected order volume. Minimums, development work, sample charges, price and timing are confirmed against the agreed recipe and pack.
05 / A range with more than one character
Consider the
collection together
Dried jerky stripsChicken jerky
Golden chicken jerky with a visible, fibrous strip format. A considered starting point for dog-treat assortments, with recipe, piece size and retail presentation reviewed together.
Explore the product brief
Small cut chicken bitesChicken reward bites
A small, cut-piece chicken format for a dog-reward assortment. Start with the visible cube reference, then agree piece weight, texture, recipe and packaging for your channel.
Explore the product brief
Lickable squeeze sachetCreamy cat treats
A lickable cat-treat format in a slim squeeze sachet. Build a clear private-label brief around recipe, consistency, opening and retail pack, with mesete styling that keeps the shared moment in view.
Explore the product briefYour next product conversation
A familiar shape
A considered chew brief
MS-PF-103 · Start with the recipe, destination and retail pack