Small cut pieces
The catalogue reference is a loose pile of orange-amber chicken cubes. Review piece dimensions, average and variation in piece weight, fines and consistency; the photograph does not establish a low-calorie serving.
AI-styled photos and mesete pack concepts based on catalogue references. Final recipe, appearance, fill and artwork are confirmed on the approved sample.
mesete / Food & everyday rewards
MS-PF-102
Chicken reward bites
A small, cut-piece chicken format for a dog-reward assortment. Start with the visible cube reference, then agree piece weight, texture, recipe and packaging for your channel.
- Food format
- Small cut chicken bites
- Pet reference
- Dogs
- Catalogue identity
- Chicken cubes
- Supply discussion
- Wholesale & recipe-led private label
Share your destination and retail unit. Formulation, pack weight, documents, minimums and timing are reviewed for the selected brief.
01 / Product character
A small format
A more specific brief
A treat range can be organised around the way people spend time with their dogs. This small-cut reference offers a different product character from a long strip or shaped chew. It gives a training-led retail story a concrete format to discuss, while the approved recipe determines how the product is described and fed. Start by reviewing the individual piece, then work outward to the pack and case.
Texture that suits the brief
Confirm firmness, moisture and handling on the sample rather than inferring softness from colour. If your brief is training-focused, discuss the intended dog profile and instructions with the formulation team.
A practical reward assortment
Define a clear retail unit, pouch opening and closure. Compare the portion information and unit economics across proposed pack weights, with quantity stated separately as kilograms, retail packs or cartons.
02 / In the everyday
A quiet pause on the path
The small-bite format fits a familiar reward moment on a neighbourhood walk. The image illustrates the brand story; the feeding amount and suitable dog size come from the approved recipe and instructions.
03 / From reference to your specification
The brief behind
the product
Keep the food, process and retail pack connected to the same model and recipe. Request the current information your buying team needs to compare and approve.
- mesete reference
- MS-PF-102
- Food format
- Small cut chicken bites
- Pet reference
- Dogs
- Full recipe & analysis
- Confirmed against the selected formulation and destination
- Feeding role & instructions
- Defined from recipe, intended pet and label review
- Net weight & case
- Agreed with the chosen retail pack
- Order terms
- MOQ, sample costs, price and timing by quotation
The recipe
Confirm the full recipe, analytical values, energy per declared unit and the basis for any serving or training-use wording.
The product & process
Compare piece-weight consistency, fines after transport, texture and the relevant batch testing and traceability records.
The retail pack
Specify net weight, pouch closure, opening size, batch/date coding, retail display needs and the number of retail units per case.
04 / A little more clarity
Before the
next conversation
Are these low-calorie or suitable for puppies?
Those descriptions need the selected recipe, energy values, life-stage suitability and feeding guidance. Small physical size alone does not establish either claim.
Can we develop our own retail presentation?
Share the model, artwork, pack format and intended channel. Product recipe, packaging structure, print method, minimums and sample approval are reviewed separately; pictured mesete packs are design concepts.
What information should we review before ordering?
Ask for the selected recipe and ingredient declaration, analytical values, process and batch information, shelf-life basis, feeding and storage instructions, and documents relevant to the destination. Confirm what is available for the actual product and facility.
What are the MOQ, price and lead time?
Send your destination, intended pet and use, pack specification and expected order volume. Minimums, development work, sample charges, price and timing are confirmed against the agreed recipe and pack.
05 / A range with more than one character
Consider the
collection together
Dried jerky stripsChicken jerky
Golden chicken jerky with a visible, fibrous strip format. A considered starting point for dog-treat assortments, with recipe, piece size and retail presentation reviewed together.
Explore the product brief
Textured shaped chewToothbrush-shaped chews
An olive-green, toothbrush-shaped chew reference with rounded nubs and moulded grip details. Explore the format, then review formulation, firmness and sizing for the intended dog range.
Explore the product brief
Lickable squeeze sachetCreamy cat treats
A lickable cat-treat format in a slim squeeze sachet. Build a clear private-label brief around recipe, consistency, opening and retail pack, with mesete styling that keeps the shared moment in view.
Explore the product briefYour next product conversation
Small moments
Worth coming back to
MS-PF-102 · Start with the recipe, destination and retail pack